Marketing Researcher Quoted
Insight from consumer behavior expert聽Colleen Kirk, D.P.S., associate professor in the School of Management, is featured in the聽贵辞谤产别蝉听, 鈥淲hy Barbie Made Forbes鈥� 2023 Power Women List.鈥� Kirk explains that the doll has played a crucial role in shaping girls鈥� views on how much they can accomplish, including offering them opportunities to explore identities and future career possibilities like becoming a surgeon or an astronaut.
鈥淚t鈥檚 the whole idea that Barbie can reflect our aspirations. We can put ourselves into this doll, as women of all ages, and that鈥檚 really powerful,鈥� says Kirk.