Kirk Shares Research on the Radio
Colleen Kirk, D.P.S., associate professor of management and marketing studies,聽discussed her research聽in a Southern California public radio segment. Kirk, who co-authored a聽study with a professor at West Virginia University, explained to聽聽that the findings suggest people have a psychological tendency to聽incorrectly assume their peers judge them harshly for declining invitations. In other words, turning down an invitation doesn’t typically bring the social backlash that invitees often expect.聽