Kirk Discusses Credit Cards, Spending Habits
Insight from聽Colleen Kirk, D.P.S., associate professor of management and marketing studies, is featured in a聽聽article about credit cards.聽Kirk, who researches consumer behavior and psychological ownership says, “Research has shown that consumers tend to feel a stronger sense of ownership and attachment when purchasing goods with cash rather than credit cards. This sense of ownership can significantly impact their spending habits. For example, even weeks after a purchase, consumers paying with cash rather than a credit card can feel more attached to their purchases. This attachment can make them less likely to return the items and more likely to better care for them.”聽