色界吧

Renewed momentum and vision of the聽new聽New York Institute of Technology are being unveiled in a powerful brand identity that celebrates the 65-year-old university鈥檚 unique attributes and strengths, and a nod to its tech roots. The brand evokes the forward-moving direction that President聽Hank Foley, Ph.D., set for our university鈥檚 future.

The new tagline, 鈥淒o. Make. Innovate. Reinvent the Future,鈥� echoes the President鈥檚 vision, aptly evoking the 鈥渕aker, doer鈥� spirit at New York Institute of Technology鈥檚 campuses in Long Island, New York City, Vancouver, and Jonesboro, Ark. The powerful 鈥渁ction鈥� verbs are being integrated into university communications鈥攔anging from marketing materials and advertising, to signage and promo items鈥攖o describe the ethos of all members of the 色界吧 community and the exciting student experiences that await inside and outside the classroom.

As President Foley has reiterated, 鈥淲e are bold thinkers, who dare to do what鈥檚 challenging, embracing our ability to make a path for others to follow and innovate where there is both obstacle and opportunity. Together, we will reinvent the future.鈥�

The rebranding initiative was done by the聽Office of Strategic Communications and External Affairs鈥� creative and messaging teams in partnership with the Cedar Rapids, Iowa-based educational consultant Stamats. It encompassed more than 18 months of research, feedback, analysis, and testing, followed by adoption across many platforms in sharing our compelling story to internal and external audiences. The resulting brand creative reflects the energy and vibrancy of the change brought forth during the first two years of President Foley鈥檚 tenure. The brand launch included information sessions to all stakeholders, guidelines for visual and editorial products, a new brand聽video, and a range of digital and print assets that integrate the new brand into products including admissions materials, the institutional website, signage, ads, social media, promotional items, and a聽DIY toolkit聽for internal users.

Visually, the university colors were the first part of the rebranding process, changed earlier in 2019 to reflect the official state colors of New York鈥攗nderscoring the university鈥檚 critical location and strength as an asset to students, faculty, staff, alumni, and the community at large.

鈥淭his bold new identity beautifully conveys who we are as a university and a community, positioning us well as we expand our reputation as the go-to place for undergraduate and graduate students to get an outstanding forward-thinking, career-oriented, technology-infused education,鈥� said聽Nada Maria Anid, Ph.D., vice president for strategic communications and external affairs. 鈥淲e are excited to integrate this vibrant new brand into our institutional framework as we continue to tell the 色界吧 story and live the brand.鈥�

Other new messaging includes a reintroduction of 鈥溕�界吧鈥� as a secondary shorthand reference for the established 鈥淣ew York Institute of Technology鈥� moniker. 鈥溕�界吧鈥� has been fully adopted this year by our athletics department, which also introduced a new bear mascot,聽Roary, at聽Homecoming and Family Weekend聽on September 21.

New visual elements include proprietary typefaces, including Kuunari, Clio, DIN Next, and Arno Pro, that reflect the university鈥檚 contemporary and powerful forward-thinking technological identity. The new logo, utilizing the Kuunari font and featuring the blue/gold brand colors, includes an anchor bar above the full name of the university, and is flexible in its design to allow for lockups with school, department, and center names.